Entertainment
Seoul, the heart of Hallyu (Korean Wave), offers countless attractions where K-pop, K-dramas, and K-beauty enthusiasts can immerse themselves in Korean entertainment culture. Also, Seoul offers a vibrant shopping scene that seamlessly blends traditional markets with modern retail experiences.
K-Star Road
K-Star Road, located near Apgujeong Rodeo Station in Gangnam, is a famous street that celebrates K-pop culture. Along the road, you’ll find life-sized bear sculptures representing top K-pop groups such as BTS, EXO, and BLACKPINK.
The area is also home to various entertainment agencies, stylish cafés, and K-pop-themed stores. Fans can take pictures with the iconic GangnamDol statues and feel the vibrant atmosphere of the Hallyu wave.
SMTOWN Coex Artium
SMTOWN Coex Artium, located in Gangnam, Seoul, is a multi-experience cultural space dedicated to SM Entertainment artists. It features exhibitions, hologram concerts, and a gift shop with exclusive merchandise. Fans can explore albums, outfits, and life-sized photos of their favorite K-pop idols. It’s a must-visit for those who love groups like EXO, Red Velvet, and NCT.
Myeongdong
Myeongdong is one of Seoul's primary shopping districts, renowned for its bustling streets lined with department stores, shopping malls, and numerous street vendors. Visitors can explore a wide array of fashion boutiques, cosmetic shops, and eateries offering local delicacies. The area is also home to significant landmarks like the Myeongdong Cathedral.
Dongdaemun Shopping Town
Dongdaemun is Seoul's largest wholesale and retail shopping district, featuring a vast array of large-scale shopping centers and traditional markets. It's a hub for fashion enthusiasts, offering everything from textiles to the latest apparel trends.